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During this module, you can explain how principles like topic Affiliation and semantic analysis relate for the relevancy and trustworthiness of search success. You should be able to demonstrate the influence of makes and branding on search benefits, and critically review the position of social networking and also other emerging technologies around the landscape of Web optimization.

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Search engine optimization (Web optimization) is the process of fine-tuning the elements that affect click resources how information in a website is found out by search engines, for example Google and Bing.

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